This term our genre topic we are learning about is persuasion.
We started by looking at many different persuasive advertisements. We worked in pairs and we chose one advertisement to answer some questions about the techniques that the company used to persuade us with. We used our iPads to access a website called Padlet which allowed us to record our answers on a page and also see each others responses. This was a great way to see what others in the class thought about the advertisements as well as a different way to record and discuss our ideas to the class.
The questions we answered were:
- Who created it?
- For what purpose?
- Who is the target audience?
- Where might you find this advertisement?
- How do they try to persuade you?
- How does it make you feel?
- What is left out of this advertisement?
We discovered that there are many techniques that can be used to persuade people of your opinion.
Some advertisements used only pictures. Some used information and statistics and some used celebrities.
Some advertisements used persuasive words such as ‘must’ ‘best’ ‘amazing’ ‘life changing’ to convince us that their product was the best.
We also discovered that different advertisements played with our emotions to convince us because not every product made us feel happy or make us laugh.
We also discovered that people or companies would leave out some important information in their product and only included the ‘good bits’ to convince us such as leaving out the price or the nutritional value.
Check out our thoughts that we wrote on Padlet by clicking on each one below!
In the next few weeks we will be looking at the structure of persuasion texts and the types of words that can be used to convoke readers that our opinion is correct. We will then have the opportunity to choose a topic that we feel passionate about and write a persuasive piece on.